Wondering why you’ve been seeing more funky face filters in Instagram Stories lately? This past month, Instagram opened up it’s Spark AR (Augmented Reality) filter creation platform to all users. Now anyone can design, build, and share an AR experience in the new Effects Gallery.
TDG Takeaways: Within Instagram Stories, the new Effects Gallery allows creators from around the world to share their custom AR filters and IG users to try out the unique effects and share content. From a marketing perspective, this looks like an awesome way for brands to reach out to and collaborate with creators to make some super cool branded content.
As the old saying goes, “Don’t judge an email by its subject line or whether or not it loads properly on mobile.” Unfortunately, with people receiving approximately 120 to 130 emails per day and more than 80% of them reading email via a mobile device, this couldn’t be farther from the truth. It’s not just writing a solid subject line, there’s an entire list of equally important things to consider as you’re creating your next email.
TDG Takeaways: When a person subscribes to your email list, it’s like they’re inviting you into their home for Sunday dinner. It shouldn’t be taken lightly, especially when users have been found to delete an email that displays incorrectly on mobile within three seconds of opening. Thinking through all pieces of your email from the subject line, to the layout, to the call to action can all go a long way with the folks on your list.
LinkedIn recently published a 13-page guide on how to make the best use of LinkedIn Live, their new live-streaming platform that you may not have access to yet (but they’re looking to expand). LinkedIn Live is a bit different than other social media live-streams and a little more buttoned-up, requiring a third-party broadcast tool vs. an iPhone. While utilizing the platform’s live-stream is more of an investment, LinkedIn reports that “broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video.”
TDG Takeaways: As its access expands, LinkedIn Live is looking like a great way to professionally broadcast a high-quality live-stream video of key events, announcements, and so on. Looking to expand your brand presence on the platform? Investing in live video on LinkedIn might be the answer.
SEO: a little buzzword with a lot to say. Search Engine Optimization is something that everyone in the digital marketing world is talking about and a concept that is ever-changing. There are endless ways to optimize your site for optimal SEO performance, and now that Google image search accounts for about 22% of total search volume, optimizing your images should be factored into the mix.
TDG Takeaways: If you Google “how to improve SEO,” there are literally millions of search results that appear (142 million to be exact). The list of ways and opinions on how to optimize your site’s SEO can be overwhelming, but working to improve your SEO should be viewed more of an exercise that can be factored into your regularly scheduled programming. Start with these 19 image SEO tips to enter the world of SEO website optimization.
Facebook recently published a report on the benefits of combining Facebook and out-of-home (OOH) advertising. After partnering with data consulting companies, Kantar and Accenture, they collectively determined through research that using a combination of the two channels “extends the reach of campaigns to a broader and younger audience and helps advertisers more efficiently reach their objectives.” Still not convinced? The social platform also conducted a case study on yogurt company Les 2 Vaches, a new French organic yogurt. In using both Facebook and OOH in their media mix, the parent company Danone was able to reach both new and existing customers and exceed campaign goals in sales. Oo la la.
TDG Takeaways: While the last decade has seen an increasingly strong shift to digital marketing, the combined efforts of a strategic multichannel approach (digital + OOH) can allow a brand to effectively achieve campaign goals.
There are only 106 days left until the new year, which also means you have a mere three months left to reflect on this year’s marketing plan and to dive into planning your 2020 marketing strategy. Video content is on track to account for about 80% of all global internet traffic next year and, when used correctly, it’s the best way to communicate and connect with your audience. Using video increases the likelihood that your content will be shared on social media, and using video in email can increase click-through-rate by 63%.
TDG Takeaways: Video content is on an upward trend and its popularity doesn’t seem to be fading any time soon. Creating solid video content is certainly worth the investment, but not all video content is created equally. Make sure you’re giving your video content the time and planning it deserves to ensure it stands the best chance at helping you reach your goals.