Situation: Building on the success of the 2016 Inaugural Trinity University Women and Girls’ Leadership Summit, The DeBerry Group’s challenge in 2017 was to create collateral for an event that featured multiple speakers over a three-day timeframe.
Strategy: The logo itself is a woman’s profile silhouetted in a conversation bubble to subtly convey the power of a female conversation. We also needed to blend Trinity University’s brand colors with that of our own – hence the maroon married with a soft pink. The staggered, almost geometric approach to featuring all of the speakers lent energy and interest to all of the collateral including animation on the registration website and social media assets.
Outcome: Despite competing with Fiesta on the date of the event, we had a record turnout of women on all three days of the event. Sponsors, attendees and speakers left inspired and wanting more from 2018’s event.